Facebook allows advertisers to target sensitive user interests

Facebook allows advertisers to target se...

Just a few days ahead of the European Union's General Data Protection Regulation (GDPR) coming into effect, a Guardian investigation has found that Facebook lets advertisers to target users it thinks are interested in sensitive subjects such as homosexuality, Islam or liberalism.

Religion, sexuality and political beliefs are explicitly marked out as sensitive information under new data protection laws, said the report on Wednesday.

Facebook, according to the report, collects information about users based on their browsing habit and activities on the social network, and uses that information to predict on their interests and then categorise them based on inferred interests such as Islam or homosexuality.

Facebook is able to infer extremely personal information about users, which it allows advertisers to use for targeting purposes, found the Guardian investigation conducted in conjunction with the Danish Broadcasting Corporation.

Among the interests found in users' profiles were communism, social democrats, Hinduism and Christianity, it stated.

The GDPR which comes into effect on May 25 labels such categories of information as sensitive and mandates special conditions around how they can be collected and processed.

While Facebook, as part of its GDPR-focused updates, asked every user to confirm whether or not "political, religious, and relationship information" they had entered on the site should continue to be stored or displayed, it gathered no such consent for information it had inferred about users.

Facebook, however, said that classifying a user's interests was not the same as classifying their personal traits.

"Like other Internet companies, Facebook shows ads based on topics we think people might be interested in, but without using sensitive personal data," Facebook was quoted as saying.

"Our advertising complies with relevant EU law and, like other companies, we are preparing for the GDPR to ensure we are compliant when it comes into force," it added.

 
 
 


PostedOn: 17 May 2018 Total Views: 59




Yanny or Laurel? It’s your brain not you...

Yanny or Laurel? It’s your brain not your ears tha...

As a speech scientist, I never thought I’d see so much excitement on social media about one tiny little word. What do you hear?! Yanny or Laurel pic.twitter.com/jvHhCbMc8I — Cloe Feldman (@CloeCouture) May 15, 2018 As a speech scientist, I never thought I’d see so much excitement o...

20 May 2018

Smart wristbands, rings allow users to t...

Smart wristbands, rings allow users to type with g...

Scientists have developed smart rings and wristbands that can allow users to type on mobile devices using hand gestures. Using acoustic chirps emitted from a ring and received by a wristband the system is able to recognize 22 different micro finger gestures that could be programmed to various comman...

18 May 2018

Samsung Galaxy J6 with Infinity Display ...

Samsung Galaxy J6 with Infinity Display to launch ...

South Korean giant Samsung is hosting an event to launch a couple of new phones for the Indian market on May 22. This information has been revealed by official sources and the phones can be purchased from the very next day. These new devices are likely to be theSamsung Galaxy J6and possibly one more...

18 May 2018

Apple is bringing accessible coding to s...

Apple is bringing accessible coding to schools for...

With an aim to offer students with disabilities an opportunity to learn the language of technology, Apple is bringing an accessible coding programme to schools serving the blind and deaf communities, first to the US and then to more schools around the world. Beginning this autumn, US schools support...

18 May 2018

Instagram to soon tell users how much ti...

Instagram to soon tell users how much time they sp...

Facebook-owned Instagram could become the latest app to let the users know how much time they spent on its site if one goes by the report from one of the researchers. This user found the function within Instagram’s Android app and interestingly, Instagram officially responded by confirming thi...

18 May 2018

Facebook rolls out several India-first f...

Facebook rolls out several India-first features fo...

This could come as a surprise to many. Multinational companies, particularly the American ones, would normally introduce new concepts and features in the US market and then duplicate them in other markets, particularly in India. But Facebook, which boasts of a membership of 217 million in India, is ...

18 May 2018

Government’s electric vehicle push: Prop...

Government’s electric vehicle push: Proposes setti...

This might sound like music to the ears of electric car makers. The government wants to have one electric vehicle charging station every 3km in major cities, where the population is more than a million and every 50kms on the highways, according to areportquoting a government official. If the plan to...

17 May 2018