Facebook allows advertisers to target sensitive user interests

Facebook allows advertisers to target se...

Just a few days ahead of the European Union's General Data Protection Regulation (GDPR) coming into effect, a Guardian investigation has found that Facebook lets advertisers to target users it thinks are interested in sensitive subjects such as homosexuality, Islam or liberalism.

Religion, sexuality and political beliefs are explicitly marked out as sensitive information under new data protection laws, said the report on Wednesday.

Facebook, according to the report, collects information about users based on their browsing habit and activities on the social network, and uses that information to predict on their interests and then categorise them based on inferred interests such as Islam or homosexuality.

Facebook is able to infer extremely personal information about users, which it allows advertisers to use for targeting purposes, found the Guardian investigation conducted in conjunction with the Danish Broadcasting Corporation.

Among the interests found in users' profiles were communism, social democrats, Hinduism and Christianity, it stated.

The GDPR which comes into effect on May 25 labels such categories of information as sensitive and mandates special conditions around how they can be collected and processed.

While Facebook, as part of its GDPR-focused updates, asked every user to confirm whether or not "political, religious, and relationship information" they had entered on the site should continue to be stored or displayed, it gathered no such consent for information it had inferred about users.

Facebook, however, said that classifying a user's interests was not the same as classifying their personal traits.

"Like other Internet companies, Facebook shows ads based on topics we think people might be interested in, but without using sensitive personal data," Facebook was quoted as saying.

"Our advertising complies with relevant EU law and, like other companies, we are preparing for the GDPR to ensure we are compliant when it comes into force," it added.

 
 
 


PostedOn: 17 May 2018 Total Views: 109




iPhone XS, iPhone XS Max Launched: Price...

iPhone XS, iPhone XS Max Launched: Price in India,...

Apple on Wednesday took covers off its latest flagship iPhone series. Much like last year, the Cupertino giant announced three new variants in its iPhone 2018 lineup, the iPhone XS, iPhone XS Max, and the cheaper iPhone XR. The iPhone XS Max is essentially a larger iPhone XS.

13 Sep 2018

Apple shelves plan to launch UPI-based p...

Apple shelves plan to launch UPI-based payments se...

The main bone of contention seems to be the Reserve Bank of India’s recent data localisation rule. If you have been hoping to use Apple Pay in India, you may be in for some disappointment since the US tech giant has decided to put on hold its plans to launch its digital payments facility.Accor...

07 Sep 2018

Walmart Labs acqui-hires Bengaluru-based...

Walmart Labs acqui-hires Bengaluru-based micro-app...

Six Appsfly employees will join Walmart Labs’ customer experience engineering team. Though Walmart has been in the news over the past few month due to its deal with Flipkart, Walmart has been present in India as Walmart Labs, which is its research division engaged in developing local products ...

05 Sep 2018

Apple dominated global smartwatch market...

Apple dominated global smartwatch market in Q2 201...

Apple continued to dominate the smartwatch market with a 41 per cent share as global smartwatch shipments grew 37 per cent Year-on-Year in the second quarter of 2018, a Counterpoint report said on Friday. US-based wearables major Fitbit grabbed the second spot with 21 per cent market share while Fos...

31 Aug 2018

Google's payment app for India 'Tez' bec...

Google's payment app for India 'Tez' becomes Googl...

Digital payment service for India, Tez, for a global rollout, Google on Tuesday renamed the app as Google Pay and introduced new features that could soon help its Indian users get instant "pre-approved" loans from some banks. "Building for India has often meant Google building for everyone all aroun...

29 Aug 2018

Warren Buffett’s Berkshire Hathaway in t...

Warren Buffett’s Berkshire Hathaway in talks to in...

After attracting investment from global investment majors such as SoftBank and Alibaba, Paytm is now in talks with Warren Buffett’sBerkshire Hathawayto raise Rs 2,000-2,500 crore. This will be Warren Buffet’s first direct investment in India. According to a report inEconomic Times, Berks...

28 Aug 2018

Facebook goes back to old technologies t...

Facebook goes back to old technologies to connect ...

After abandoning its plan to develop a solar-powered drone called Aquila and grounding a helicopter drone project to connect people in remote areas, Facebook has gone back to the basics, working on technologies like mesh Wi-Fi and Express Wi-Fi in partnership with equipment manufacturers and operato...

23 Aug 2018

Twitter Lite Android app launched in Ind...

Twitter Lite Android app launched in India

The micro-blogging platform on Tuesday made its data-friendly Twitter Lite Android app available in 21 more countries, including India, which can be downloaded from Google Play Store. Built for 2G and 3G networks which are still in use in several parts of India, Twitter Lite has an install size of 3...

14 Aug 2018