Facebook allows advertisers to target sensitive user interests

Facebook allows advertisers to target se...

Just a few days ahead of the European Union's General Data Protection Regulation (GDPR) coming into effect, a Guardian investigation has found that Facebook lets advertisers to target users it thinks are interested in sensitive subjects such as homosexuality, Islam or liberalism.

Religion, sexuality and political beliefs are explicitly marked out as sensitive information under new data protection laws, said the report on Wednesday.

Facebook, according to the report, collects information about users based on their browsing habit and activities on the social network, and uses that information to predict on their interests and then categorise them based on inferred interests such as Islam or homosexuality.

Facebook is able to infer extremely personal information about users, which it allows advertisers to use for targeting purposes, found the Guardian investigation conducted in conjunction with the Danish Broadcasting Corporation.

Among the interests found in users' profiles were communism, social democrats, Hinduism and Christianity, it stated.

The GDPR which comes into effect on May 25 labels such categories of information as sensitive and mandates special conditions around how they can be collected and processed.

While Facebook, as part of its GDPR-focused updates, asked every user to confirm whether or not "political, religious, and relationship information" they had entered on the site should continue to be stored or displayed, it gathered no such consent for information it had inferred about users.

Facebook, however, said that classifying a user's interests was not the same as classifying their personal traits.

"Like other Internet companies, Facebook shows ads based on topics we think people might be interested in, but without using sensitive personal data," Facebook was quoted as saying.

"Our advertising complies with relevant EU law and, like other companies, we are preparing for the GDPR to ensure we are compliant when it comes into force," it added.

 
 
 


PostedOn: 17 May 2018 Total Views: 205




Xiaomi’s UPI-based payments platform Mi ...

Xiaomi’s UPI-based payments platform Mi Pay launch...

Redmi Go, Xiaomi took the opportunity to announce its new payment solution — Mi Pay, the easy way to pay for millions of MIUI users in India. Serving as a one-stop solution for consumers’ payment needs, Mi Pay is primarily a UPI-based application, deeply integrated within Xiaomi’s ...

19 Mar 2019

New Dell Alienware gaming laptops launch...

New Dell Alienware gaming laptops launched in Indi...

With a strong focus on purposeful innovation, Dell and Alienware in India today launched state-of-the-art gaming machines; Alienware Area-51m, Alienware m15 and Dell G7 catering to a growing PC gaming market comprising amateur and professional gamers. The latest addition to Dell’s gaming portf...

18 Mar 2019

Next billion in India will use the inter...

Next billion in India will use the internet to adv...

Booking Holdings, the global leader in online accommodations and travel e-commerce, conducted a study to explore the impact of digital transformation in Asia and gain insight into how increased Internet access will affect the burgeoning population in the region. According to the study titled “...

16 Mar 2019

Synology launches DiskStation DS1019+ fo...

Synology launches DiskStation DS1019+ for small of...

Synology has launched DiskStation DS1019+, a 5-bay desktop NAS with excellent performance and scalability, right for small offices and IT enthusiasts. DS1019+'s scale-up design allows a seamless storage expansion with minimal effort, making it an ideal server for file sharing, data backup, and recov...

14 Mar 2019

OnePlus 7 Will Be Launched Alongside Tru...

OnePlus 7 Will Be Launched Alongside True Wireless...

OnePlus 7 is expected to launch soon, and the smartphone has been leaked on a few occasions in the past. Now, CEO Pete Lau, elaborating on the company's wireless audio journey with the removal of the 3.5mm audio jack, hints that OnePlus may be looking to launch true wireless earbuds alongside the On...

11 Mar 2019

Facebook sues over sales of fake account...

Facebook sues over sales of fake accounts, likes a...

Facebook Inc said that it filed a lawsuit along with Instagram in US federal court against four companies and three people based in the People’s Republic of China for promoting the sale of fake accounts, likes and followers. In a blog post, the company said here the accused people and companie...

02 Mar 2019

Google, Facebook and others are blocking...

Google, Facebook and others are blocking keywords ...

Search engine Google, Microsoft, Facebook and Yahoo have begun blocking keyword pertaining to child pornography and violence against minors on their respective platforms in India. These companies are taking this step to prevent the spread of such kind of videos on social media. As per reports, the d...

23 Dec 2018

Huawei launches Mate 20 Pro with triple ...

Huawei launches Mate 20 Pro with triple rear camer...

The smartphone packs a 4,200mAh battery, with SuperCharge support. Huawei has brought to the Indian market its latest high-end smartphone, Huawei Mate Pro 20, priced in the Rs 70,000 range with a 6.39inch QHD+ display that has a screen resolution of 1440x3120pixels and an aspect ratio of 19.5:9. It ...

28 Nov 2018