Facebook unveils local news accelerator to help publishers boost digital subscriptions

Facebook unveils local news accelerator ...

To help "metro newspapers" take their digital subscription business to a new level, Facebook has launched a local news accelerator for news publishers.

The $3 million, three-month pilot programme titled "Journalism Project: Local News Subscriptions Accelerator" will begin in the US with 10-15 metro news organisations.

"We are working with Tim Griggs, a former New York Times executive and leading digital media consultant, to helm the programme's curriculum focused on understanding digital audiences and building marketing plans for digital subscriber acquisition," Campbell Brown, Head of News Partnerships at Facebook, said in a blog post on Wednesday.

Currently enrolled publishers include The Boston Globe, The Chicago Tribune, The Miami Herald, The Seattle Times and The San Francisco Chronicle, among others.

When it comes to the future of journalism, digital subscribers are critical to the long-term sustainability of the news business.

"We know Facebook is one part of the strategy to engage readers and ultimately drive paid subscriptions," added Brown, a former NBC and CNN anchor who joined Facebook to lead its news partnership team last year.

Participating publishers will convene in-person once a month, receive coaching from digital subscription experts and participate in weekly trainings covering a broad array of digital subscriptions marketing activities, including but not limited to the use of Facebook.

"Working with programme coaches, publishers will then design individual projects that tackle their unique business needs. Grant funding will empower each publisher to implement solutions that help elevate their subscription business," Facebook said.

"The Accelerator has been designed by publishers for publishers," said Jim Friedlich, Executive Director of The Lenfest Institute for Journalism.

"The workshop and grant programme addresses one of our most significant opportunities for new revenue to fund local journalism. We look forward to sharing the learnings with news organisations worldwide," he added.

In a clear message to news publishers, Brown recently said it is not Facebook's job to recruit people from media organisations for the content on the social media platform.

At the "Code Media 2018" conference in California organised by ReCode, Brown said "her job is to make sure there is quality news on Facebook".

But "my job is not to go recruit people from news organisations to put their stuff on Facebook," she was quoted as saying.

Facebook in October launched a new programme that would allow publishers to sell subscriptions to their news sites on Facebook.

Facebook has also rolled out an update to its News Feed that will prioritise local news that have a direct impact on the users and they can discover what's happening in their area.

The update comes after the social media giant announced changes to News Feed that showed posts from friends and high-quality news sources.

In addition to prioritising local news, Facebook is also testing a dedicated section on Facebook that connects people to news and information in their community, called "Today In."


PostedOn: 28 Feb 2018 Total Views: 119




This is the cheapest phone around with t...

This is the cheapest phone around with the latest ...

Asus ZenFone 5z is finally in the market and it is billed as the least expensive smartphone with a Snapdragon 845 processor. Available for pre-order in some European countries, 6 GB of RAM and 64 GB storage version ispricedat 500 euros (or Rs 40,000). For comparison, the OnePlus 6 model with the sam...

14 Jun 2018

iPhone users, you may have to wait anoth...

iPhone users, you may have to wait another year fo...

iPhone users, you may have to wait another year for this Android technologyAs we are getting closer to the launch of Apple's annual lineup of iPhones, leaks and rumours about them are pouring in.The latest report comes in from Digitimes that states that Apple will replace the lightning cable port wi...

13 Jun 2018

US hits Russian firms with sanctions, ci...

US hits Russian firms with sanctions, citing cyber...

The Treasury Department said it was imposing sanctions on five Russian firms and three executives from one of them under legislation passed last year and an executive order aimed at punishing efforts to hack into US computer systems.The Trump administration on Monday slapped sanctions on several Rus...

12 Jun 2018

Say Goodbye to Yahoo Messenger; Shuts Do...

Say Goodbye to Yahoo Messenger; Shuts Down After 2...

RIP Yahoo Messenger! Oath, the subsidiary of telecommunications giant Verizon that operates Yahoo, has announced the final wrap-up of Yahoo Messenger with its services coming to an end on July 17. “Yahoo Messenger will no longer be supported after July 17, 2018. Until then, you can continue to...

10 Jun 2018

Samsung patent reveals fingerprint scann...

Samsung patent reveals fingerprint scanner embedde...

Samsung patent reveals fingerprint scanner embedded partially into the screen This new approach would most likely feature in the upcoming Galaxy S10 early next year.This year, we are already used to seeing innovative ways to unlock your smartphone. Ever since Apple had axed the fingerprint sensor (T...

09 Jun 2018

OnePlus 6 HydrogenOS update brings selfi...

OnePlus 6 HydrogenOS update brings selfie portrait...

OnePlus has released the HydrogenOS in Chinathat supports selfie portrait mode and bring along the battery percentage icon. The China-based smartphone makeruses a customised version of Android mobile operating system called the ‘Oxygen OS’. The company launched the OnePlus 6 across the w...

08 Jun 2018

Google will not use AI tech in weapons

Google will not use AI tech in weapons

Google will not use AI tech in weaponsGoogle pledged Thursday that it will not use artificial intelligence in applications related to weapons, surveillance that violates international norms, or that works in ways that go against human rights. It planted its ethical flag on use of AI just days confir...

08 Jun 2018

Prototype shows Google Pixel 3 XL with n...

Prototype shows Google Pixel 3 XL with notch and c...

The latest leak shows the upcoming Google Pixel 3 XL with a notch chin at the front, single camera at the back. Over the last few days, leaks about Google’s upcoming flagship smartphone, the Google Pixel 3 XL are ‘becoming more frequent. The latest leak comes courtesy via XDA Forums wher...

08 Jun 2018