Facebook unveils local news accelerator to help publishers boost digital subscriptions

Facebook unveils local news accelerator ...

To help "metro newspapers" take their digital subscription business to a new level, Facebook has launched a local news accelerator for news publishers.

The $3 million, three-month pilot programme titled "Journalism Project: Local News Subscriptions Accelerator" will begin in the US with 10-15 metro news organisations.

"We are working with Tim Griggs, a former New York Times executive and leading digital media consultant, to helm the programme's curriculum focused on understanding digital audiences and building marketing plans for digital subscriber acquisition," Campbell Brown, Head of News Partnerships at Facebook, said in a blog post on Wednesday.

Currently enrolled publishers include The Boston Globe, The Chicago Tribune, The Miami Herald, The Seattle Times and The San Francisco Chronicle, among others.

When it comes to the future of journalism, digital subscribers are critical to the long-term sustainability of the news business.

"We know Facebook is one part of the strategy to engage readers and ultimately drive paid subscriptions," added Brown, a former NBC and CNN anchor who joined Facebook to lead its news partnership team last year.

Participating publishers will convene in-person once a month, receive coaching from digital subscription experts and participate in weekly trainings covering a broad array of digital subscriptions marketing activities, including but not limited to the use of Facebook.

"Working with programme coaches, publishers will then design individual projects that tackle their unique business needs. Grant funding will empower each publisher to implement solutions that help elevate their subscription business," Facebook said.

"The Accelerator has been designed by publishers for publishers," said Jim Friedlich, Executive Director of The Lenfest Institute for Journalism.

"The workshop and grant programme addresses one of our most significant opportunities for new revenue to fund local journalism. We look forward to sharing the learnings with news organisations worldwide," he added.

In a clear message to news publishers, Brown recently said it is not Facebook's job to recruit people from media organisations for the content on the social media platform.

At the "Code Media 2018" conference in California organised by ReCode, Brown said "her job is to make sure there is quality news on Facebook".

But "my job is not to go recruit people from news organisations to put their stuff on Facebook," she was quoted as saying.

Facebook in October launched a new programme that would allow publishers to sell subscriptions to their news sites on Facebook.

Facebook has also rolled out an update to its News Feed that will prioritise local news that have a direct impact on the users and they can discover what's happening in their area.

The update comes after the social media giant announced changes to News Feed that showed posts from friends and high-quality news sources.

In addition to prioritising local news, Facebook is also testing a dedicated section on Facebook that connects people to news and information in their community, called "Today In."


PostedOn: 28 Feb 2018 Total Views: 155




iPhone XS, iPhone XS Max Launched: Price...

iPhone XS, iPhone XS Max Launched: Price in India,...

Apple on Wednesday took covers off its latest flagship iPhone series. Much like last year, the Cupertino giant announced three new variants in its iPhone 2018 lineup, the iPhone XS, iPhone XS Max, and the cheaper iPhone XR. The iPhone XS Max is essentially a larger iPhone XS.

13 Sep 2018

Apple shelves plan to launch UPI-based p...

Apple shelves plan to launch UPI-based payments se...

The main bone of contention seems to be the Reserve Bank of India’s recent data localisation rule. If you have been hoping to use Apple Pay in India, you may be in for some disappointment since the US tech giant has decided to put on hold its plans to launch its digital payments facility.Accor...

07 Sep 2018

Walmart Labs acqui-hires Bengaluru-based...

Walmart Labs acqui-hires Bengaluru-based micro-app...

Six Appsfly employees will join Walmart Labs’ customer experience engineering team. Though Walmart has been in the news over the past few month due to its deal with Flipkart, Walmart has been present in India as Walmart Labs, which is its research division engaged in developing local products ...

05 Sep 2018

Apple dominated global smartwatch market...

Apple dominated global smartwatch market in Q2 201...

Apple continued to dominate the smartwatch market with a 41 per cent share as global smartwatch shipments grew 37 per cent Year-on-Year in the second quarter of 2018, a Counterpoint report said on Friday. US-based wearables major Fitbit grabbed the second spot with 21 per cent market share while Fos...

31 Aug 2018

Google's payment app for India 'Tez' bec...

Google's payment app for India 'Tez' becomes Googl...

Digital payment service for India, Tez, for a global rollout, Google on Tuesday renamed the app as Google Pay and introduced new features that could soon help its Indian users get instant "pre-approved" loans from some banks. "Building for India has often meant Google building for everyone all aroun...

29 Aug 2018

Warren Buffett’s Berkshire Hathaway in t...

Warren Buffett’s Berkshire Hathaway in talks to in...

After attracting investment from global investment majors such as SoftBank and Alibaba, Paytm is now in talks with Warren Buffett’sBerkshire Hathawayto raise Rs 2,000-2,500 crore. This will be Warren Buffet’s first direct investment in India. According to a report inEconomic Times, Berks...

28 Aug 2018

Facebook goes back to old technologies t...

Facebook goes back to old technologies to connect ...

After abandoning its plan to develop a solar-powered drone called Aquila and grounding a helicopter drone project to connect people in remote areas, Facebook has gone back to the basics, working on technologies like mesh Wi-Fi and Express Wi-Fi in partnership with equipment manufacturers and operato...

23 Aug 2018

Twitter Lite Android app launched in Ind...

Twitter Lite Android app launched in India

The micro-blogging platform on Tuesday made its data-friendly Twitter Lite Android app available in 21 more countries, including India, which can be downloaded from Google Play Store. Built for 2G and 3G networks which are still in use in several parts of India, Twitter Lite has an install size of 3...

14 Aug 2018