Euphonic enigma, so to speak. Aditya Music, South India's biggest music label, has created a record with its hit songs by crossing the milestone of 20+ million subscribers on YouTube. Isn't that music to the ears? And the Subscribers’ count is growing steadily each day. Aditya Music has been the market leader in Tollywood and is the most reputed, trusted, and preferred label for many years now. With the increase in internet penetration and a new wave of digital technology, Aditya Music worked its way to expand its reach on all the new-age avenues from Mobile downloads to Online Streaming Platforms to Short Video apps. This expansion coupled with massive blockbuster releases has made Aditya Music synonymous with success in the Telugu music arena. Aditya Music proudly holds the record of having the highest number of songs garnering over 100+ million views in South India. Last year, the Top Charts of YouTube India, several of its songs have been Global hits and trending in National charts. Even last year, YouTube India’s Top Charts had two songs of Aditya Music (Butta Bomma and Ramulo Ramula). While the recent release Saranga Dariya, the folklore song from Love Story is an instant hit and has already crossed 300 Million views; Later Icon Star Allu Arjun’s Pushpa first single Daakko Daakko Meka broke all records by achieving 10 Million views in less than 24 hours. Added to the list is Power Star Pawan Kalyan's Bheemala Nayak is an instant hit on all platforms, and Laahe Laahe from Chiranjeevi’s Acharya is about to join 100 Million Club soon. Some of the humongous hit tracks released by AdityaMusic include Nee Kannu Neeli Samudram from Uppena which was a rage; while Oke Oka Lokam from Shashi garnered 140 million+ views. Life of Ram from Jaanu, Nakkileesu Golusu from Palasa, and Tharagathi Gadhi from Colour Photo are some of the other hits that add to the long list. Expressing happiness about Aditya Music crossing 20 million subscribers, Aditya Gupta said, “Aditya Music sincerely thanks and credits this success to all the Producers, Artists, Music Directors for believing and having faith in Aditya Music for all these years. Next, is the most amazing team of Aditya Music without which this would not have been achieved; Last but not the least is the lovely audience/music lovers for encouraging and supporting us” Aditya Music is confident about continuing its success streak with its mind-blowing line-up of forthcoming releases which includes Pushpa, Allu Arjun’s Pan- India movie releasing in five languages; Power Star Pawan Kalyan's most talked-about movie Bheemla Nayak; Mega Star Chiranjeevi's most anticipated movie Acharya; Akhil’s Most Eligible Bachelor; Ravi Teja’s Khiladi; multilingual movie RAPO#19 starring Ram Pothineni and directed by N Lingusamy; Nithiin’s upcoming projects; Naga Chaitanya’s Thank You; multi starring Venkatesh and Varun Tej's F3; Nikhil's 18 Pages; Naga Shaurya’s Varudu Kaavalenu; Varun Tej’s Ghani are some of them.